Today’s ad tech market feels a lot like the bubble of 2013. Back then, the companies were mostly ad networks claiming they were software companies. Eight years later and all seems forgiven. Not only are ad tech vendors the businesses du jour among many investors, but they’re also the flavor of the month amongst each other. Deals are being cut at a relentless pace. Read more below. Other things to know about | |
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| | Today’s ad tech market feels a lot like the bubble of 2013. Bubble fears are everywhere but all investors can do is keep spending. | |
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howdy! | | Josy Amann and Taji Zaminasli built Media Matters Worldwide from nothing to a thriving San Francisco-based media agency that touts $200 million in business. | |
| | Post-quarantine, it’s hard to know which consumer shopping behaviors are fleeting and which are here to stay — but data is helping to clarify. | |
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howdy! | | With domestic travel back in vogue this summer as the pandemic retreats and travel restrictions ease, industry leaders are eager to reconnect with their favorite destinations. | |
| | Publishers are optimizing for contextual video campaigns as demand increases, and increasingly driving performance for the video ads their advertising partners create. | |
howdy! | | The twice-daily news show averages nearly 1 million unique viewers per episode, and 50% of its audience tunes in at least three times per week. | |
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| | Join this live discussion on July 21 to learn more about how brands and agencies are successfully putting multiple identity solutions into play. | |
howdy! | | Overtime’s partnership with Tubular Labs has enabled it to close deals with non-endemic brand partners by offering a different set of verifiable, third-party metrics. | |
howdy! | | Enforcement letters sent to several companies reinforce the California AG’s demand that firms adopt a controversial global privacy tool. | |
| | During the pandemic, AD experienced a surge of interest from home-bound readers and viewers. Now the team is working on converting those audiences into supporters of the brand. |
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