Other things to know about - Today is your last chance to enter the Digiday Content Marketing Awards. Join past winners including Disney, Amazon and many more. Submit your entries by 11:59 p.m. PST.
- With the deprecation of third-party cookies underway, there has seldom been a more urgent moment for publishers and advertisers to revisit their data strategies. Sponsored by Optable.
- Targeting attention requires a top-to-bottom effort by brands and agencies. Sponsored by Digital Turbine.
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| Top Stories |  | | Ivy Liu |
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| | | | | Two months into Google’s grand cookie cleanse in Chrome, ad tech vendors are dishing out their hot takes. | | |
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howdy! | | | | | iHeartMedia, Spotify, SiriusXM and Acast reported year over year revenue growth in their podcast businesses in Q4 2023, noting signs of an improving ad market. | | |
| | | | | While a new survey finds that 35% of American subscribers pay for a service they previously accessed for free, more than half have discontinued their subscriptions because of price hikes. Download this new report for more insights on what drives them off and what consumers want from their subscriptions in 2024. | | |
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howdy! | | | | | The agency holding company has chosen to throw its lot in developing the next iteration of generative AI tools and products with Adobe, per an announcement the two companies made yesterday. | | |
| | | | | Once an ad is carefully crafted, the format in which it’s delivered to consumers is crucial, as not all formats serve the same purpose. Advertisers are building machine learning platforms to provide the best format experience to consumers. | | |
howdy! | | | | | The news rating service’s new features will track disinformation on websites, social media and video channels. | | |
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| | | | | Brands like Andie Swim regularly optimize their targeting to send fewer, more relevant campaigns. | | |
howdy! | | | | | Investors want to profit from life after the cookie. | | |
howdy! | | | | | An analysis of four publishers’ Q4 and full-year 2023 earnings. | | |
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