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- Data-driven advertisers are turning to the 1-in-60 rule, which underscores the importance of precision in targeting strategies and data sets used for measurement. Sponsored by Adstra.
- In this new Q&A, learn more about why attention is on marketers’ minds, how advertisers can use it and how they’re connecting it to recall. Sponsored by A+E.
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| Top Stories |  | | Ivy Liu |
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| | | | | DoubleVerify’s stock slumps more than 40% as key industry challenges mount. | | |
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howdy! | | | | | The rise of AI and the growth of the creator economy have sparked a resurgence in marketers’ interest in these digital personas. | | |
| | | | | With high-quality data, marketers develop more robust insights into their audiences to improve campaign performance and drive growth. | | |
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howdy! | | | | | It’s been two weeks (ish) since Google announced the third delay to its long-gestating plan to rid it’s browser of third-party cookies — just about enough time to get over the shock of the utterly predictable. | | |
| | | | | According to a recent global survey of more than 1,500 e-commerce and brand marketers, 53% of respondents use predictive or conversational AI to aid in curating insights — going beyond ChatGPT to better serve their customers. Download this report for more insights into how marketers are using AI. | | |
howdy! | | | | | Podcast networks and ad platforms took to the stage Thursday at the IAB’s annual Podcast Upfront held in New York to talk up new show launches, improvements in measurement and ad targeting. | | |
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| | | | | Savvy brands are assessing their TikTok audiences and diversifying their social strategies to withstand shifts in the digital landscape. | | |
howdy! | | | | | In his book, The Data Deluge, which comes out next week, Kumar argues that as data and data collection and analysis got more sophisticated, somewhere along the way, ethics took a backseat. | | |
howdy! | | | | | Industry observers wonder if it’s best to build, buy, or rip up and start again. | | |
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