Good Morning!

Today we have Wave.video’s CMO Daniel Glickman, showcasing how marketers must adapt their video content strategy to fit the ‘new normal’, post COVID-19.

“Companies are expected to join the global conversation and express what matters to people behind the brand. And videos are a great tool for touching upon this conversation and revealing what the brand stands for as mere “We’re all in this together” message will not cut it,” says Daniel.

Also, if digital marketing is a landscape, why not think of the phases in the modern customer journey as regions, paths and locations?

Our writer Luke Richards, offers his visualization in an effort to help new marketers get a handle on this ethereal space.

Enjoy!

Benchmarking Survey 2020

We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19.

Please complete this quick survey and see how you compare with others in the industry.

Your answers will be treated confidentially.