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DAILY SCOOP
Norfolk Southern CEO speaks, Tumblr makes real money from fake check
Plus: Americans reveal concerns over search AI.
WRITING & EDITING
Optimizing your writing for multiple PR clients
When you’ve got multiple organizations to represent, it’s all about being flexible.
3 get-to-the-point writing tips from Axios
Become the best writer in your department.
Listen: The Daily Scoop on 'Stories & Strategies'
A podcast featuring Executive Editor Allison Carter.
Don Lemon to take formal training, Microsoft clamps down on its AI chatbot and more
Plus: A looming Supreme Court case could change the internet as we know it.
MARKETING
How communicators fit into the marketing funnel
You have an important role to play.
SOCIAL MEDIA
6 new social media features you need to know about this week
Including updates from TikTok, Meta, Twitter and YouTube.
Tesla gripes over massive recall, NYT faces criticism for trans coverage and more
Plus: A rug company has found a side hustle in ASMR.
Small but effective: How to make the most of your small social team
We spoke with Ian Suarez of Visit Orlando about how to optimize a smaller group of social media aces.
THE FRIDAY REPORTER
The Friday Reporter: Reed Albergotti at Semafor
Bing’s AI is weird, Joe Rogan deepfakes spread on TikTok and more
Plus: Trust in local media is much higher than national.
9 new social media features you should know about this week
Including news from Twitter, Pinterest, Instagram, Facebook and TikTok.
CRISIS COMMUNICATIONS
How companies can find their authentic voice amid crisis
Finding your authentic company voice can take time. Here’s how to refine yours.
Social media companies downplay disinformation, BuzzFeed rolls out AI quizzes and more
Plus: More airline troubles, this time in Europe.
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