This year's SIA Awards are looking for Canada's best innovative shopper marketing, retail and brand activation pivots that allowed brands to effectively respond to the market challenges of 2020.
CATEGORIES include:
E-commerce innovation
Advances and evolution of a brand's online shopping experience.
Out of the box retail
Innovation at retail – from new formats and virtual footprint expansion to mobile apps and brand content programs.
Reinvention
Navigating positioning transformation or re-imagining initiatives tailored to a unique retail environment.
Check out the full list of Categories, as well as Eligibility criteria and Entry Guidelines.