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November 15 - 19, 2021

Novi, MI, USA & Online

Colleague,

FOCUS: Electrification & Advanced Propulsion, co-located with Wards 10 Best Engines & Propulsion Systems is returning this November 15 - 19 both live, on-site and online!

EVs are set to disrupt the marketplace further as we move towards the 2030's, however, there are still gains to be made in clean technology developments for ICE vehicles over the next few decades.

Conference sessions will cover the latest topics to help you propel innovation forward including, regulation, sustainability, new economy, mobility, supply chain, connectivity and more!

We're also taking you beyond electrification & advanced propulsion by granting you additional access to the Automotive Tech Week Tuesday Keynotes! These sessions will include . . .

HOW FORD IS DRIVING THE ELECTRIFIED FUTURE OF NORTH AMERICAN AUTOMOTIVE

>> How is Ford reacting to alternating consumer demands?

>> What technical challenges were overcome when pivoting America's most popular pickup electric truck?

Presented By: Darren Palmer, General Manager for EVs at Ford Motor Company

UNLEASHING THE POWER OF CONNECTED CAR DATA

>> How can automakers turn their data insights into revenue making services?

>> How your data can help create sought-after personalized services, create engagement with your customers and differentiate you from the competition.

Presented By: Martin Rosell, CEO at WirelessCar

DEVELOPING INNOVATIVE USER EXPERIENCES WITH ELECTRIC VEHICLES

Panelists:

Bill Thompson, GM Senior Manager, User Interface at General Motors

Marti Romances, Co-Founder and Creative Director at Territory Studio

Gabe Bridger, Executive Creative Director at Rightpoint

Moderated By: Drew Winter, Senior Analyst & Community Manager at Informa Tech Automotive Group

Don't miss your unique opportunity to hear from those at the forefront of innovation across the industry and network with the Automotive Tech Week audience.

Unlock your access by saving your spot through the button below!

VIEW PASS TYPES & BOOK

With the return to in-person events, we are taking extra steps to ensure everyone's health. Visit the Biosecurity page to stay up to date on the measures we're taking in accordance with both state and CDC guidelines during sessions, in the expo hall and at check-in.

Follow the conversation on social using the hashtag #FocusEAP

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TU-Automotive is now part of the Informa Tech Automotive Group (TU-Automotive, WardsAuto, Wards Intelligence). Periodically, Focus: Electrification will inform you of special shows, products and other offers that we believe you will find helpful in your business or career. To STOP receiving promotional e-mails from Focus: Electrification, please click here.

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