The fragmentation of audiences across devices and channels and the continuous decline in TV ratings have created new challenges for marketers looking to reach engaged viewers. From over-exposure of heavy viewing households to large reach gaps and rising prices, TV advertising is in need of a new solution. Enter addressable advertising. Where broadcast and cable buys have struggled to meet reach and frequency goals, addressable technology offers 1:1 household-level advertising, optimal exposure and back-end attribution.

Attend the webinar to join advanced advertising experts from DISH Media and find out about the current challenges facing brands and addressable’s role in enhancing the future of TV advertising.