All of that data talk around this year's upfronts is paying off, to the tune of nearly $1 billion in addressable advertising spend this year—and that number is likely to more than double by 2018, according ...
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Television
November 17, 2016
Marketers can reach specific demographics
By Jason Lynch
All of that data talk around this year's upfronts is paying off, to the tune of nearly $1 billion in addressable advertising spend this year—and that number is likely to more than double by 2018, according ...
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Tonic is publisher's answer to health coverage
By Sami Main
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Brandshare Content From Nielsen Marketing Cloud
It's all in the marketing cloud
Suggests making it a 'date night'
By Sami Main
Turner and HBO remain minority investors
By Jason Lynch
Because 'your social page is the new homepage'
By Sami Main
On Facebook, the Trending Topics section can sometimes lead you astray. Aside from potential fake news articles, the topics aren't so much "trending" as they are "trending three days ago."
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Derek Waters on how he decides which stories to tell
By Emma Bazilian
Specs Name Derek Waters Age 37  Claim to fame Creator and star of Drunk History (Tuesdays at 10:30 p.m. on Comedy Central) Base Los Angeles Twitter @derekwaterss
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Campaign explores the future of travel
By Christine Birkner
James Corden is taking a break from singing with celebrities on Carpool Karaoke to designing his own 3-D-printed cars in a new campaign for Chase Sapphire.
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Author and chef talks season 4 of Lidia's Kitchen on public TV
By Michael Bürgi
Specs Current gig Host of Season 4 of public TV series Lidia's Kitchen Previous gig Chef, restaurateur, cookbook author, host of Lidia's Italy Age 69 Twitter: @lidiabastianich
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Matt Bellassai goes from BuzzFeed to getting buzzed
By Sami Main
Matt Bellassai drinks an entire bottle of wine on camera each week for hundreds of thousands of fans.
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Should boost the platform's revenues
By Christopher Heine
Twitter's monetization efforts just got a boost: The San Francisco company, in conjunction with the National Basketball Association, has sold its first ads for live original sports video content, reeling in ...
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