Early partners that will soon start using the new “Content Credentials” label include Microsoft, Publicis Groupe, Lecia and Nikon.
| Early partners that will soon start using Adobe's new "Content Credentials" label include Microsoft, Publicis Groupe, Lecia and Nikon. Additional coverage: Formula One is strategically working to boost its popularity in the United States through the highly anticipated Las Vegas Grand Prix. This week’s Digiday+ Future of TV Briefing looks at the post-strike production — and post-production — logjam looming as the industry looks to return to set once the actors' strike is resolved. Digiday+ Research has analyzed strategies and challenges across leading marketing channels to identify key trends and best practices in our CMO Strategies series. Amid ongoing strikes, advertisers like JCPenney consider alternative broadcast channels. Retailers plan to bump up their tech spending by 34% over the next three years, particularly in automation, analytics and AI. And executives with backgrounds in tech are increasingly taking seats in more retail C-suites. Other things to know about Just released: The Digiday Awards Winners Guide highlights the winning campaigns from the 2023 Digiday Awards. Check out winning campaigns from Twitch, iHeartMedia and Priceline here. As large organizations face extra data security and privacy scrutiny, conducting internal audits can ensure the company is adhering to strict standards. Sponsored by Piwik PRO. Every year, Black Friday Cyber Monday is a time of increased shopping, but that doesn’t mean consumer behavior is the same as in years past. As the go-to social platforms shift, marketers must adjust their strategies to follow suit. Sponsored by Zeropark. | | |
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