Good morning, Marketer, is Twitter still up?
Two weeks ago, I asked whether those brands using Twitter as an advertising channel would abandon it. For the time being, at least, the answer from General Motors, Audi, General Mills, Pfizer and other major brands is “Yes.”
I am claiming no special credit for anticipating this. That Musk would bring chaos to Twitter seemed likely to many observers, although the sheer amount of chaos would have been hard to predict (laying off staff, rehiring for the same jobs offering remote work as a benefit, ordering everyone back to the office…).
Facebook, of course, has shrugged off boycotts from major advertisers in the past. That’s because the bulk of its advertising revenue comes from a tier of smaller brands that are almost wholly dependent on Facebook. Twitter has no such tier. We await developments.
Kim Davis
Editorial Director
