What can genAI do for marketers? It’s such a broad question and every day, it seems, we get a dozen new answers. Thankfully we’re getting a better idea as major marketing platforms announce their plans for genAI tools and integrations. Case in point, new product announcements from Adobe at this week’s Adobe Summit in Las Vegas.

Also today, we have a look at how marketers are upping their investments in gaming from a new study released at IAB PlayFronts in New York. As the gaming ad industry matures, marketers and their ad tech partners are finding ways to reach gamers across the customer journey, from awareness to conversions.

Chris Wood
Editor

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Marketing technology

Adobe continues to roll out genAI capabilities across its platform

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Adobe continues to weave generative AI into applications across its platform in a series of new product announcements.

Digital advertising

How marketers are investing in games: IAB PlayFronts

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IAB releases new study and guidelines at its third annual advertising and technology event as 40% of gaming advertisers intend to increase budgets.

Marketing artificial intelligence (AI)

How to make sure your data is AI-ready

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Use these practical tips to prepare your customer data so you can make the most of artificial intelligence.

MarTech webinar

Data + AI = meaningful customer moments

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Learn how to leverage a Data + AI + CRM strategy and replace third-party cookies with first-party data to keep your customer relationships fresh and personal.

Identity resolution

24 questions to ask identity resolution vendors during a demo

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Identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.

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Account-based marketing (ABM)

Maximizing your B2B spend: Is account-based marketing worth it?

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ABM promises precise B2B targeting, but is it right for you? Learn the pros, cons and key considerations for implementing ABM effectively.

Marketing artificial intelligence (AI)

10 ChatGPT prompts for digital marketers

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This guide offers prompts tailored to various marketing roles, from social media to SEO. Learn best practices for interacting with AI and discover how to effectively leverage it to boost productivity, creativity, and strategic thinking.

B2B marketing

B2B content marketing: Driving success through strategic content creation

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B2B content marketing has emerged as a powerful tool for businesses to engage, educate, and convert their target audience.

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Unlock the complete spring 2024 MarTech experience, featuring nearly 50 sessions, empowering CX keynotes, Q&A, panel discussions, and more — all for free, and all immediately available on-demand. No calendar reminders, no countdowns, no excuses.

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