What can genAI do for marketers? It’s such a broad question and every day, it seems, we get a dozen new answers. Thankfully we’re getting a better idea as major marketing platforms announce their plans for genAI tools and integrations. Case in point, new product announcements from Adobe at this week’s Adobe Summit in Las Vegas.
Also today, we have a look at how marketers are upping their investments in gaming from a new study released at IAB PlayFronts in New York. As the gaming ad industry matures, marketers and their ad tech partners are finding ways to reach gamers across the customer journey, from awareness to conversions.
Chris Wood
Editor
