AI-powered tools come with the promise of making creative work more productive. How? One way is through a conversational interface. Adobe added this as part of its new Adobe Workfront Planning solution. Marketers can ask about campaign details and generate dynamic briefs, hopefully making the process faster and accessible to the entire team. Editor-at-Large Kim Davis has the story.
Also today, Managing Editor Constantine von Hoffman reports on the latest developments with retail media networks. The projected growth is significant — up 26% this year. But it’s important to consider where this growth is coming from and what that means for marketers planning to up RMN spend in the future.
And would you believe The MarTech Conference, our free, online event, is less than a month away? You can share in all our excitement and anticipation by checking out the agenda.
Chris Wood
Editor
