Adobe is out with several enhancements for its Experience Platform (AEP), which allows marketers to create apps, deliver content and track data at scale. In today’s first article, we look at those updates:

1) The platform now supports customer Journey Orchestration, so that experiences are presented to each user at the appropriate time in the sequence of steps.

And 2) Adobe has released a Real-time CDP service that collects structured and unstructured data from any source, and allows the data to be grouped into profiles and utilized for creating personalized experiences.

Also today, we have an infographic that gives a side-by-side comparison of specific features / capabilities of standard chatbots versus intelligent virtual assistants (IVAs). It’s a handy reference point for anyone looking to differentiate between the technologies.