Other things to know about - Join us for the Digiday Programmatic Marketing Summit, December 3-5, in Nashville to connect with programmatic leaders from Dentsu, OMD, Spark Foundry and more. Only nine spots remain — secure your passes now.
- In an over-cluttered advertising landscape, using emerging technology like AI helps cut through the noise to deliver greater alignment and value. Sponsored by GumGum.
- Many brands exclude news from their marketing mix over brand suitability concerns, however, avid news readers pay close attention to the content they engage with and the advertising alongside it. Sponsored by The Washington Post.
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| Top Stories |  | | Ivy Liu |
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| | | | | For now, advertisers will do what they always do when new platforms court them: watch and wait before opening their wallets. | | |
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howdy! | | | | | Influencer shops expand content studios to boost production speed and drive additional revenue streams. Depending on who you talk to, they get there in different ways. | | |
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| | | | | As third-party cookies decline in use, marketers are focused on transparent measurement and attribution in channels like CTV, mobile, audio and gaming. | | |
howdy! | | | | | Where Forrester’s latest Wave report generally gave media agencies high marks for integration of multiple skills, MediaSense/WFA cited marketers’ desire to change remuneration toward business outcomes. | | |
| | | | | When publishers map out online and offline touchpoints in advance, they ensure data pipelines and activation stacks support every step of the anticipated customer relationship. | | |
howdy! | | | | | Publishing executives compared and contrasted the European and U.S. media landscapes and the challenges facing publishers in both regions. | | |
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| | | | | When reaching and persuading voters in smaller, often more targeted races, contextual advertising and connected TV enable these campaigns to gain more traction. | | |
howdy! | | | | | The companies are the latest to bring deep learning and large language models to media buying tools. | | |
howdy! | | | | | Agency strategists and cultural experts told Digiday they expect some marketers to turn towards more “conservative” messaging. | | |
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