Good morning, Marketer, and how surprised is everybody about Google’s latest postponement of the deprecation of third-party cookies?
It’s not the first time they’ve kicked this can down the road. Marketers and adtech people have remained focused on the post-cookie world — more contextual advertising, as well as identity alternatives, including the use of second-party data clean rooms.
Preparing for the future means doing the best with what you have, and not fretting over the timing on something that’s out of your control. Team building is certainly an effort that can yield big rewards in the long run. In her latest agile column, Stacey Ackerman maps out Team Improvement.
Chris Wood,
Editor
