Join school, public, and academic librarians across all areas of the library—from front line-staff to management—and learn how to use social media as a powerful outreach and engagement tool.

By the end of the 4-week online workshop, participants will

• Set a target audience for your social media efforts
• Decide what you hope to achieve through social media, who is your core audience, and what channels would reach them most effectively
• Build a social media project to achieve a specific goal
• Get prepared to offer a nimble social media response to surprise events that impact your community—whether that’s a tornado or a celebrity visit
• Create shareable content that can “go viral” beyond your existing followers
  
  

Online course features

• Instructor-led online courses feature personalized interaction over four weeks
• Real-time guest speakers and conversation via live webcast
  (with recordings available afterward)
• Weekly homework assignments to help you make progress on your goals
• Individualized attention from course facilitators who work with you in a coaching environment to help sort out challenges
• Ongoing group conversation via discussion forums
• Articles, videos and other resources

Speakers Include

Colleen Theisen Special Collections Outreach and Engagement Librarian, University of Iowa	Cordelia Anderson Director of Marketing & Communications, Charlotte Mecklenburg Library (NC)	David Lee King Digital Services Director Topeka & Shawnee County Public Library (KS), the 2016 LJ Library of the Year
Jennifer Koerber Library Journal Contributor; Instructor; and Writer	Lisa Schneider Chief Digital Officer & Publisher, Merriam Webster Inc.	Meg Holle Reference Librarian, Austin Public Library (TX)

Robin Bradford Collection Development Librarian, Timberland Regional Library (WA)	Scott Bonner Director, Ferguson Municipal Public Library (MO)

For more information please visit our website
where you can view and download the agenda.


Register by this Friday, May 12 to save 20% off
the standard rate of the course.

Can't make it this time, but know someone who might benefit from this course?
Please forward this email.