The TV ad market is in a period of upheaval. The convergence of traditional TV and streaming has been catalyzed by linear TV’s limited ad availability and a long-awaited measurement overhaul. And this flattening phase of what’s considered TV presents advertisers with some good problems to have.

At Digiday’s Business of TV Forum on April 21, we'll bring together executives at top brands and agencies virtually to discuss how they are adapting to the TV ad market’s transformation.

Don't miss your chance to connect, learn and grow your business. Registration is free thanks to our partners. Reserve your spot below.

Featured sessions

How Much Has Advanced TV Advertising Actually Advanced?

In this session, an agency lead will speak to what progress has been made to a new audience-based buying approach, to what ends, what work still needs to be done and what roadblocks need to be overcome.

Is the Ad-Supported Streaming Market Overcrowded?

Hear how advertisers are navigating the crowded ad-supported streaming market as there becomes an array of options for reaching audiences on the TV screen.

What to Expect in This Year’s Upfront Cycle

In this session, hear how advertisers are gearing up for this year’s upfront negotiations with TV networks, connected TV platforms and streaming services and how the market may or may not be different from past years.

Part of Future of TV Week