Download and read the following reports to access a spectrum of timely insights into how marketers can maximize ROI, create top-notch e-commerce experiences and better anticipate customer behavior.
Why advertisers should shift from black-box automation to consumer journey mapping
Download this new report to learn why true advertising automation is poised to go beyond programmatic approaches and power omnichannel success stories, ensuring the best return on investment for entire campaigns rather than single ad exposures. Sponsored by AcuityAds.
Most CPG brands are struggling with on-site search
New research finds that the vast majority of CPG brands, 78 percent of respondents in our 2020 survey, rate their own website search experiences as merely fair or even poor. Download the full report to learn more about their challenges — and the solutions that can solve them. Sponsored by Yext.
As analog spending collapses, solving digital targeting is becoming more urgent
New research finds that brands are directing their budgets away from the cornerstones of traditional analog marketing, including print, linear TV and traditional out-of-home. This new report unpacks the changing approach as brands attempt to find new ways to target consumers in the post-cookies era. Sponsored by Zeta Global.
How brands are leveraging headless commerce to compete with Amazon
Brands and retailers are embracing “headless” commerce — a dynamic approach that decouples the front-end website experience from the back-end setup, enabling them to focus on business operations while external teams manage IT. Download this new report to learn how it works. Sponsored by Fabric.
