As more viewers shift to connected TV and streaming ad inventory expands, advertisers are moving more of their budgets to OTT. But when it comes to reach and overall impact, how does OTT investment actually stack up to linear TV? 

In a new guide for advertisers, you’ll learn best practices for balancing ad spend between linear and OTT. You’ll also gain insights into how successful buyers like Experian have successfully navigated the digital-linear divide with effective budgeting practices that maximize impressions across channels.

Download this guide to learn:

• Tips and strategies for getting the OTT-linear investment mix right
• How OTT compares to linear in terms of reach and impressions
• How top buyers are thinking about the pros and cons of streaming TV vs. linear