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| Top Stories |  | | Ivy Liu |
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| | | | | The Trade Desk quells talk of full URL-level campaign reporting (similar to Amazon), but there are nuances. | | |
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howdy! | | | | | In 2025, Roblox’s relationships with creator studios have soured, according to studio creator representatives, four of whom told Digiday that they feel their relationship with Roblox has shifted from partner to competitor. | | |
| | | | | Full-service strategic agency, Cayenne Creative needed to ramp up digital campaigns but building an in-house department was too expensive and outsourcing too risky. The in-between solution reduced business costs, tripled growth and grew its client list. | | |
howdy! | | | | | After launching the Amazon Inspire platform in 2022, it’s surprising that even the biggest player in e-commerce couldn’t make social shopping work. | | |
| | | | | While marketers leverage diverse data sources and emerging technologies to enhance campaign optimization, many CPG brands face challenges around attribution and measurement to unlock their full potential. | | |
howdy! | | | | | What started as backyard concerts in 2009 has morphed into a mini-festival on the Monday night of SXSW where somewhere between 3,000 and 5,000 attendees will make a stop at the agency’s fete. | | |
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| | | | | Commerce media offers a range of supply types, from premium inventory to niche, which helps brands tap into new audiences or boost performance in underutilized channels. | | |
howdy! | | | | | The Dentsu media agency’s three new leaders bring broader more traditional chops to widen out the agency’s ability to deliver up and down the funnel for its clients. | | |
howdy! | | | | | Balancing work and family isn’t easy, but with the right support, working mothers can thrive both at home and in the workplace. | | |
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