"Advertisers are more curious than confident in Twitch": The latest interview in our Confessions series features an influencer on the Amazon-owned platform detailing why its decision to end ad-free viewing for paying members next month is just the beginning of a wider push to make it a more advertiser-friendly platform. At Digiday's Retail Summit, 100 marketers from companies like Rent the Runway, Away, Eloquii and Rothy's debated whether to sell on Amazon among other concerns. Eloquii's vp of marketing Kelly Goldston said retailers must think about the lifetime value of a customer. For Eloquii, one of the best ways of acquiring new customers is through its physical stores. From drop-off in third-party cookies on news sites to marketers' plans to alter their ad targeting techniques to avoid risk, GDPR has triggered some interesting patterns. Here's a look at the changes in five charts. Join Buzzfeed, CBS Interactive, USA Today and other top companies to learn how programmatic ad initiatives are being brought into the future using artificial intelligence, blockchain and more at the Digiday Programmatic Media Summit, taking place in Scottsdale, Arizona from Nov. 14-16. Register now to receive our early rate and get $200 off passes. |
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| Seb Joseph Many big advertisers still aren’t convinced their brands will be safe on Twitch, says an influencer on the site. |
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| Ilyse Liffreing At Digiday's Retail Summit, marketers debated whether to sell on Amazon and other concerns. |
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| Sponsored Content Dash Hudson With publishers increasing both content creations and spend on social media, it more important now than ever for them to understand just how to measure ROI from these efforts. With this emphasis on social media, one question has never been more pressing -- how exactly does one measure social media ROI? Sponsored by Dash Hudson. |
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| Ilyse Liffreing Kelly Goldston, vp of marketing at Eloquii, said retailers must think about the lifetime value of a customer. |
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| Jessica Davies GDPR has caused a drop-off in third-party cookies on news sites and prompted marketers to alter their ad targeting techniques to avoid risk. |
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| Sponsored Content Tune With the rise of mobile and e-commerce, performance marketing is on the rise in response to this new digital default. In a recent study conducted by TUNE in partnership with Acceleration Partners, the findings reveal an influential and evolving performance landscape -- one where deepening partner relationships and advancements in mobile technology drive the future of brand and enterprise marketing. Sponsored by Tune. |
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| Sponsored Content IAB Industry-wide issues around trust, ad blocking and the effect of GDPR have put a spotlight on transparency and effectiveness in digital advertising – this report provides four key points on creativity in digital advertising and the correlation to user experience. Sponsored by IAB. |
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