howdy! | The Programmatic Publisher | | | | In the long term, for publishers making use of their first-party data, it’s an opportunity for them to take back more control of CPM prices and encourage advertisers to buy against that data. | | |
| Sponsored by PubMatic | | | | A growing number of digital advertisers are comparing SSPs, demanding transparency and winnowing down supply sources in a process called supply path optimization. Join the webinar for the latest insights — surfaced by new research — into how buyers are currently approaching SPO in the UK. | | |
howdy! | Marketing on Facebook | | | | Facebook failed to count organic video views for an entire weekend in October. | | |
| Sponsored by Connatix | | | | At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN International, Vox and Inquisitr what role video plays in their content and monetization strategies. This is what they told us. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | So-called “new” holding companies are popping up left-right-and-center, positioning themselves as the antithesis to the traditional model. | | |
| Sponsored by Celtra | | | | As production demands grow and budgets remain flat, more marketers are turning to "creative management platforms" — cloud-based tools for streamlining communication and eliminating manual busywork across the production process. Read the guide to learn how they work. | | |
howdy! | Marketing on Platforms | | | | This publisher-platform deal for custom content might soon become the norm going forward, at least between like-minded brands. | | |
howdy! | Publishing in the Platform Era | | | | The sports star-powered media startup struggled to generate enough hits to turn itself into a habit. That hampered more recent efforts to diversify into new things, including podcasts, documentaries and merchandise. |
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