Snapchat's pitch to advertisers is starting to feel as ephemeral as its content — and its Q4 results prove it While it may be too soon to count out Snapchat's ads business entirely, rewiring it into something more appealing to advertisers won't be easy — especially when so many marketers aren't advertising much there in the first place. Additional coverage: - Publishers are coming to terms with their open programmatic marketplace RPMs being 20% to 55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
- This week's Digiday+ Future of TV Briefing looks at the state of advertisers' adoption of YouTube Shorts as the platform prepares to share ad revenue with Shorts creators.
- As more inclusive marketing becomes the norm, brands like IPSY, SiriusXM and Jack Daniels ramp up for Black History Month and beyond.
- Ad buyers have yet to see clients cut their podcast budgets — though the time of podcasts as the shiny new medium may be coming to an end.
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| Top Stories |  | | Ivy Liu |
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| | | | | While it may be too soon to count out Snapchat’s ads business entirely, rewiring it into something more appealing to advertisers won’t be easy — especially when so many marketers aren’t advertising much there in the first place. | | |
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howdy! | | | | | Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit. | | |
| | | | | Video advertising platforms are helping brands ensure ads are safe while taking campaign performance and audience makeup into account. | | |
| Advertisement |  | | |
howdy! | | | | | This week’s Future of TV Briefing looks at the state of advertisers’ adoption of YouTube Shorts as the platform prepares to share ad revenue with Shorts creators. | | |
| | | | | For marketers, relying solely on first-party data is an unrealistic tactic, even as third-party cookies become obsolete. Instead, alternative identifiers, universal IDs and ID-agnostic solutions will become crucial. | | |
howdy! | | | | | As more inclusive marketing becomes the norm, brands like IPSY, SiriusXM and Jack Daniels ramp up for Black History Month and beyond. | | |
| Advertisement |  | | |
| | | | | Publishers: What kinds of commerce content articles are you producing and how many are you releasing each month? How has your commerce content creation changed in the past year? Let us know in this survey and we’ll send you a $5 gift card with the results. | | |
howdy! | | | | | Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end. | | |
howdy! | | | | | Marketers are moving away from a project-based approach to a long-term vision with influencer marketing agencies participating in strategy meetings along with other agencies rather than being an afterthought. | | |
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