Other things to know about | | |
|
| Top Stories |  |
|
| | | | | Advertising trade organizations have opened dialogs with Google over disputed claims made in a bombshell report last month. | | |
|
howdy! | | | | | Although some measurement tools have already been available for in-game advertisers over the past year, some observers believe DoubleVerify’s entry into the market could help win over brands that have been wary about using in-game ads to reach the gaming audience. | | |
| | | | | Brands are optimizing their website and owned channels to ensure shoppers will encounter the items they’re most likely to purchase. | | |
| Advertisement |  | | |
howdy! | | | | | As Hollywood’s actors’ and writers’ strikes continue, media agencies and experts expect to see the impact across retail media, influencer marketing and CTV inventory. | | |
| | | | | Join this virtual forum on August 16 at 1 p.m. ET as Digiday, Modern Retail and MNTN discuss what strategies advertisers have utilized across TV in 2023 and what they expect to do in the coming year. | | |
howdy! | | | | | Digiday checked in with publishers on how their revenue and staffing is shaking out as the second half of the year really gets going. It turns out that while the last 12 months weren’t the best for media companies, publishers expect that things are looking up for the next 12. | | |
| Advertisement |  | | |
| | | | | As publishers invest more in data unification efforts, they’re reevaluating the targeting and advertising services offered to brands and agencies to address challenges and meet partners’ needs. | | |
howdy! | | | | | As subscription growth slows, publishers are finding that retaining subscribers is just as important as acquiring new ones. | | |
howdy! | | | | | In this edition of the weekly Research Briefing, we share focal points from Digiday’s recently released report on how much smaller publishers worry about the death of the third-party cookie compared with larger ones, and from the second installment of our CMO Strategies series, which analyzes the retail media landscape and its role in marketers’ playbooks. | | |
|
