Amazon Prime Video’s debut of live English Premier League telecasts last month was largely well received by advertisers, although ad buyers have quibbles about the data they have received from the streaming platform thus far. Read more below. Other things to know about | | |
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| Video Anywhere | | | | Some ad buyers vented that Amazon took weeks to share its reporting, far longer the overnight turnaround for some TV ratings. | | |
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howdy! | Ad Blocking Wars | | | | The great reckoning to be triggered by a massive bout of ad blocking on mobile devices never quite materialized for publishers. Part of the reason has to do with the complexity of installing ad blockers on mobile technology to begin with. | | |
| Sponsored by Bannerflow | | | | From hybrid models to fully-fledged digital teams, in-housing allows brands to be nimble and turn their digital capabilities on-and-off in line with what’s required and when. Join us on February 26th at 10am GMT as we discuss the impact on creativity and return on investment. | | |
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howdy! | Video Anywhere | | | | Cadbury’s won’t run TV ads for its Crème Egg product for four months as part of an experiment to see how much its efficacy has been stunted by the streaming services of online platforms. | | |
| Sponsored by Hulu | | | | At the Digiday Video Advertising Summit, agency execs told us that measurement and technology pose more urgent challenges to video advertisers than even creative production. | | |
howdy! | Future of Work | | | | Gen Zers recount how their early experiences and their career goals shaped them into the workers they are today. | | |
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| Sponsored by Moat by Oracle Data Cloud | | | | As we enter another decade of robust growth for digital marketing, here are five trends shaping the future of measurement that will help marketers plan for a quantifiable and successful future. | | |
howdy! | Publishing in the Platform Era | | | | Fully encrypted messaging apps like Telegram are open for news publishers — and might even serve as another alternative to the tried-and-true newsletter for audience engagement. | | |
howdy! | Future of Work | | | | There is a movement against the entrenched mechanism of work. Whether it’s because millennials and Gen Z think differently about what work is, as well as more research and knowledge about the effects overwork has on mental health, one shift is that “not working” has taken hold. We explored what else 2020 will bring. | | |
| | | | | "More and more media companies are becoming DTC brands, and what does that do to the way you're operating?" Gear Patrol CEO Eric Yang asks. "We think playing in the middle is a dangerous place to be at our size." |
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