Other things to know about - Join us virtually tomorrow, November 7 with Digiday editor-in-chief Jim Cooper, Digiday Media research director Li Lu and more as we dive into the recent research about this year's holiday strategies. Subscribe to attend or register if you're already a Digiday+ member here.
- With more people streaming TV content than watching linear TV, CTV’s targeting and reporting tools are making broader TV campaigns more efficient. Sponsored by Simpli.fi.
- Whether they play for relaxation or to fill brief moments in their day, mobile gamers are consistently engaged, offering brands a prime opportunity to deliver well-timed, relevant ads. Sponsored by Activision Blizzard Media.
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| Top Stories |  | | Ivy Liu |
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| | | | | Amazon’s ads business has flourished in spite of its ad tech over the years not because of it. | | |
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howdy! | | | | | The real test for Netflix’s gaming push could be coming as soon as next month. The second season of “Squid Game” comes out on December 26, and Netflix has announced that its official video game adaptation, “Squid Game: Unleashed,” will be rolling out at the same time. | | |
| | | | | In this State of the Industry report, learn what changes marketers are making to the channels, distribution and strategies they’re using for performance marketing. | | |
howdy! | | | | | DOJ queries into the workings of DoubleVerify and IAS signal just how widespread concerns have become in the industry. | | |
| | | | | While contextual advertising is rising in popularity, it is often limited in scale and constrained to more obvious placements. | | |
howdy! | | | | | Despite the publishing industry’s grim outlook, many outliers are simultaneously fighting to change and reluctantly accepting the status quo. | | |
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| | | | | While savvy advertisers previously expanded programmatic strategies, the fading use of cookies and IDs are impacting scale and performance, leading teams to re-evaluate a more sustainable solution. | | |
howdy! | | | | | This week’s Future of TV Briefing recaps the conversation with Whalar’s Emma Harman about the European creator economy during last week’s Digiday Publishing Summit Europe. | | |
howdy! | | | | | With Election Day here, it’s worth taking a look at some of the ways ad-tech firms, political startups and political agencies have used LLMs and machine learning. | | |
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