Advertisers have lingering questions for YouTube after the latest controversial report on child safety Despite Google’s protestations over the latest Adalytics report, media-buyers have more questions as politicians join the chorus. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Despite Google’s protestations over the latest Adalytics report, media-buyers have more questions as politicians join the chorus. | | |
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howdy! | | | | | Media buying agency GroupM is using Jounce Media’s made-for-advertising checklist to remove MFAs from its programmatic business. | | |
| | | | | Because retail media campaigns drive to a retailer’s site in many cases instead of a brand’s, it’s up to the retailer to share necessary customer activity information, adding yet another layer of complexity for advertisers. | | |
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howdy! | | | | | Soccer was the star, but companies also used generative AI, augmented reality and even blockchain across ads, games and social media. | | |
| | | | | To deliver hyper-localized product-centric digital campaigns at scale, ad ops teams powered creatives with aggregated data from Albertsons Companies’ nearly 2,300 U.S. stores. | | |
howdy! | | | | | Per a notice from contextual targeting ad agency Peer39, advertisers have added Maui wildfire coverage to their blocklists. | | |
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| | | | | Many misconceptions plague the in-game advertising space, but by understanding what IGA truly is and how much the audience has grown, advertisers identify the keys to successful gaming-based strategies and partnerships. | | |
howdy! | | | | | Now as some move beyond their own workforce diversity and internal programs, they are bringing that DEI expertise and strategy to clients in new offerings and services. | | |
howdy! | | | | | Athelta is wiping its Instagram account as part of the athletic brand’s broader refresh efforts in a bid to turn the company’s brand direction. | | |
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