In the early days of advertising, awareness was the name of the game. Fifty years ago, if your brand could afford to get into television, print or radio advertising, you could dominate your category because you were one of the few brands with high top-of-mind awareness. Most advertising was not yet about things like unique...
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Morning Digest
August 03, 2017
What marketers need to know today
Lodge yourself in people's memory, not their social feeds
By Brian Sheehan
In the early days of advertising, awareness was the name of the game. Fifty years ago, if your brand could afford to get into television, print or radio advertising, you could dominate your category because you were one of the few brands with high top-of-mind awareness. Most advertising was not yet about things like unique...
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Tribal Worldwide designed the Hotel De Jeunesse
By David Gianatasio
Promoted Content by AppNexus
Ten years in, it’s time to clean up RTB
But purchasing time for new ads dropped 11%
By Erik Oster
The TBWA adman talks MAL\For Good and the value of having values
By Tim Nudd
The feature is celebrating its first birthday today
By Marty Swant
It might be hard to believe, but Instagram Stories is already turning one year old. Instagram's Snapchat clone hits its first anniversary today, and the Facebook-owned app has spent much of 2017 heavily investing in bringing vertical video and augmented reality filters to the format. As a result, Instagram is growing rapidly, adding 50 million...
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