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Lodge yourself in people's memory, not their social feeds By Brian Sheehan In the early days of advertising, awareness was the name of the game. Fifty years ago, if your brand could afford to get into television, print or radio advertising, you could dominate your category because you were one of the few brands with high top-of-mind awareness. Most advertising was not yet about things like unique... Read more » |
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Tribal Worldwide designed the Hotel De Jeunesse By David Gianatasio |
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Promoted Content by AppNexus | Ten years in, it’s time to clean up RTB |
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But purchasing time for new ads dropped 11% By Erik Oster |
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The TBWA adman talks MAL\For Good and the value of having values By Tim Nudd |
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The feature is celebrating its first birthday today By Marty Swant It might be hard to believe, but Instagram Stories is already turning one year old. Instagram's Snapchat clone hits its first anniversary today, and the Facebook-owned app has spent much of 2017 heavily investing in bringing vertical video and augmented reality filters to the format. As a result, Instagram is growing rapidly, adding 50 million... Read more » |
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Featured Jobs | PETA Foundation Los Angeles, California | Imagination Publishing Chicago, Illinois | The Week New York City, New York | Mary Ann Liebert Inc. 10801, New Rochelle | WNET New York Public Media 10019, New York City | |
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