In a time of rapid and ongoing change, most brands and retailers are scrambling to protect their profit margins on Amazon. These past few months have put many deep-rooted strategies to some big tests, and with so much disruption in such a short span of time, it can be difficult to know what to do next. 

The good news is that Amazon is still a land of opportunity. Sellers just need to know where to look and what to adjust. To help them navigate the current and uncertain climate, the marketplace experts at ChannelAdvisor have put together a new playbook: Amazon Advertising Strategies for a Shifting Landscape. 

Download this guide to find nearly a dozen practical tools and proven tactics for surviving and thriving in the months ahead. Inside, you’ll learn:

• How pandemic-era buying is impacting products across categories
• Which strategies will give you a competitive advantage right now
• Why you should not cancel campaigns — and what to do instead