Although publishers panicked when Facebook announced its news feed change that would de-emphasize content from companies, media buyers believe the shift will leave brands relatively unscathed.

In light of the news feed change, publishers are trying to diversify their traffic, including with Apple News. But most benefits of the platform appear limited to news publishers.

"They juice the numbers." Influencer talent agencies are using social-amplification tactics to boost results, creating erroneously successful campaigns or causing potential brand-safety issues.

"You take the guilt money, and then spend your time putting your life back together": The fallout from the Harvey Weinstein effect has spread to the U.K. media industry.

Despite bitcoin's recent ubiquity, there's little reason for people or merchants to adopt it as an alternative currency or payment method, our sister site Tearsheet reports.

Brands that were born on the web are turning to physical retail to reach new customers. Next month at the Digiday Retail Summit, Allison Stadd, BARK's head of brand & marketing, retail, will discuss how the makers of pet product box BarkBox are working to extend the magical experience that made the brand famous to the retail store. Reserve your spot in Austin today.

 

Advertisers see merits of the Facebook algorithm change

Yuyu Chen

Agency execs think Facebook pressure will ultimately lead to health for both advertisers and Facebook.

Apple News shows promise delivering traffic but won't make up for Facebook shortfalls

Ross Benes

Apple News has been a nice traffic booster for news publishers, but lifestyle pubs feel left out.

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Report: How leading brands are using tech platforms to produce impactful visual content

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Chasing scale, Instagram influencer networks cut corners

Shareen Pathak

Influencer talent agencies use social amplification to boost results, creating erroneously successful campaigns or potentially causing safety issues for brands.

'Women are spoilsports if they don't participate': The Weinstein effect spreads to the UK media industry

Jessica Davies

“You take the guilt money, and then spend your time putting your life back together again.”

Creators rising: How the gig economy works for brands

Sponsored Content Social Native

The "creator class" isn't just creating content -- they're creating opportunities, and quickly at that. More and more creatives are electing to abandon the traditional workforce and instead join the Gig Economy, allowing brands the chance to collaborate with individuals who are passionate about the content they create. Get the guide. Sponsored by Social Native.

State of the Industry: Navigating mobile with location data and measurement

Sponsored Content Factual

We surveyed 369 publishers to see how they've managed to scale their first-party data, how they've made location a part of their strategy and how they're collecting meaningful insights on their customers. Download the report. Sponsored by Factual.

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Careers Title
 
January 15, 2018
Director, Search
FSC Interactive
New Orleans, LA
 
January 11, 2018
Account Manager, Bleacher Report Football
Turner
London, UK
 
January 10, 2018
Social Media & Audience Development Manager
CoinDesk
New York, NY
 
 

ALL CAREERS

 
 
Events Title
 
Awards Gala:
March, 2018
Digiday Publishing Awards
 
January 24, 2018 | 7PM
Digiday Awards Europe Gala
London, UK
 
January 30, 2018 | 6:
30PM
Digiday Video Awards Gala
New York, NY
 
 

ALL EVENTS

 

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