Although publishers panicked when Facebook announced its news feed change that would de-emphasize content from companies, media buyers believe the shift will leave brands relatively unscathed.
In light of the news feed change, publishers are trying to diversify their traffic, including with Apple News. But most benefits of the platform appear limited to news publishers.
"They juice the numbers." Influencer talent agencies are using social-amplification tactics to boost results, creating erroneously successful campaigns or causing potential brand-safety issues.
"You take the guilt money, and then spend your time putting your life back together": The fallout from the Harvey Weinstein effect has spread to the U.K. media industry.
Despite bitcoin's recent ubiquity, there's little reason for people or merchants to adopt it as an alternative currency or payment method, our sister site Tearsheet reports.
Brands that were born on the web are turning to physical retail to reach new customers. Next month at the Digiday Retail Summit, Allison Stadd, BARK's head of brand & marketing, retail, will discuss how the makers of pet product box BarkBox are working to extend the magical experience that made the brand famous to the retail store. Reserve your spot in Austin today.