Other things to know about | | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | Retail media is growing with an ever-expanding list of platforms. | | |
|
howdy! | | | | | At Digiday’s Media Buying Summit in Nashville, media agencies addressed the challenges and opportunities of generative AI. | | |
| | | | | While a new survey finds that 35% of American subscribers pay for a service they previously accessed for free, more than half have discontinued their subscriptions because of price hikes. Download this new report for more insights on what drives them off and what consumers want from their subscriptions in 2024. | | |
| Advertisement |  | | |
howdy! | | | | | Different from MFAs, cheap reach inventory is the next target in supply path optimization. | | |
| | | | | To create a truly interoperable environment that doesn’t necessitate extensive modifications or custom integrations, publishers and advertisers are turning to data collaboration solutions. | | |
howdy! | | | | | Some marketers have had difficulty deciding where to spend when it comes to retail media and the continued fragmentation with more and more retail media networks entering the marketplace hasn’t made that easier. | | |
| Advertisement |  | | |
| | | | | With a cluttered mobile landscape, most ads are easily skipped or scrolled past — contributing to wasted ad spend. | | |
howdy! | | | | | In this week’s Digiday+ Research Briefing, we examine how the end of third-party cookies could be a win for ad tech vendors, how publishers’ Q4 earnings paint a gloomy picture of 2023, and how sports media investments are rising in a fragmented media landscape, as seen in recent data from Digiday+ Research. | | |
howdy! | | | | | Going public heightens the urgency to satisfy shareholder expectations, compounding the pressure for revenue growth and expansion. | | |
|
