The state of video advertising is growth. Year by year, advertisers are increasing their investment in video. And with the growing prominence of connected TV, those numbers are only growing. But for some brands — especially smaller ones — concerns about attribution, targeting and pricing still make TV and CTV seem like a risk. We want to hear about your attitudes and practices related to overall video investment, and whether TV-related spending strategies are evolving to keep pace. How are you dividing spend between linear and streaming? What are the chief challenges you’re facing in the CTV stream? Take this short survey to receive a $5 Starbucks gift card. Sponsored by Tatari. |