How Best Buy is holding its own in an Amazon world, ‘Beware of the kinks’: Confessions of an ad buyer swindled by fraudsters, Millennial pink: A timeline for the color that refuses to fade, My Email Subject
Seb Joseph Amazon is targeting advertisers in a bigger way, as growing conversations with marketers would suggest. |
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Yuyu Chen Best Buy is fighting back against Amazon by emphasizing in-store customer service. |
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Sponsored Content OpenX For all that publishers have done to tailor their advertising game plans for mobile apps, it's shocking that many of them are still combatting in-app inventory quality issues with the same strategies they use in desktop advertising. Though brand safety, viewability and fraud are problematic for both desktop and mobile publishers, these problems materialize in different ways depending on the channel and app quality concerns need their own solutions. Sponsored content by Open X |
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Ross Benes “There is a lot of gray area. And that's part of what makes it so hard about talking about this.” |
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Ilyse Liffreing The hue has evolved from the pastel kitchens of the 1950s to androgynous clothing today. |
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Sponsored Content 4INFO This white paper offers a better understanding of the importance of identity mapping and how brands can implement it to improve their competitive trajectory. Sponsored by 4INFO. |
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Sponsored Content Instart Logic With ad-blocker penetration approaching 25 percent in North American and 40 percent in Europe, restoring publisher rights and revenues has become a top of mind issue for most digital media and advertising executives. Join a panel of executives from leading publishers for an informative webinar. Sponsored by Instart Logic. |
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