Here’s a look at some of the ad-targeting techniques that appear to be on the wane, and others that have already had the chop, as a result of the pivot to privacy.
August 26, 2019
Tighter data protection regulations and the privacy agendas of the browsers are putting pressure on certain kinds of ad-targeting techniques while others -- like contextual targeting -- are being rejuvenated. Google and Apple are instituting data privacy steps that are sending ripples across the advertising ecosystem. Read more below.
Here’s a look at some of the ad-targeting techniques that appear to be on the wane, and others that have already had the chop, as a result of the pivot to privacy.
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Here’s a look at some of the ad-targeting techniques that appear to be on the wane, and others that have already had the chop, as a result of the pivot to privacy.
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