The people who use AI the least (C-suite types) are the ones who most expect it to take away jobs from people. That’s one take away from a survey of marketers’ use of AI.
Why is it that the people who use AI the most (a/k/a you) don’t see that happening any time soon? Because you know what it’s good at and what it isn’t. It’s good at automating things, finding patterns and generating ideas to brainstorm. It’s not good at being human.
Liz Wilcox has tips on how to use AI for email marketing and copywriting without losing the human touch that makes it work.
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Constantine von Hoffman
Managing Editor
