Don’t expect to see many crypto ads for a minute. The companies behind them are trimming down costs wherever they can, and that includes advertising. 
July 04, 2022

Don’t expect to see many crypto ads for a minute. The companies behind them are trimming down costs wherever they can, including advertising.

Additional coverage:

  • U.S.-based Court Avenue has put its own spin on creating a network while inverting the holding-company model. Digiday caught up with Kenny Tomlin, Court Avenue’s co-founder and partner, in this week's Digiday+ Media Buying Briefing.
  • Last fall, DTC shaving brand Harry’s grew its in-house capabilities, adding an in-house studio with a full-time in-house photographer to its staff. Harry’s, founded in 2012, has had an in-house creative team since its inception.
  • In conversation with Digiday, BuzzFeed COO Baelser talks about how the company's merger with Complex Networks gives the joint company the grounding necessary to handle a possible recession.
  • The acquisition of Trump's media company faces legal hurdles, Meta redesigns its digital payment service, Netflix makes more moves toward ad-based subscriptions and more in this week's Digiday DealBook.
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Ivy Liu
Don’t expect to see many crypto ads for a minute. The companies behind them are trimming down costs wherever they can, and that includes advertising. 
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Through a combination of acquisition and organic expansion, Court Avenue hopes to ride out the recession and still achieve 25-30 percent growth.
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Brands are using first-party data to identify and target and acquire previously unknown customers who look and shop like their current customers.
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In conversation with Digiday, COO Baelser talks about how the merger of BuzzFeed and Complex Networks gives the joint company the grounding necessary to handle a possible recession.
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The acquisition of Trump’s media company faces legal hurdles, Meta redesigns its digital payment service, Netflix makes more moves toward ad-based subscriptions and more in this week’s Digiday DealBook.
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