In advertising, everybody wants to be a storyteller. Maybe that's because the word evokes a familiar mystique--a nostalgia for the time when ads were so novel and slick that people accused them of hidden agendas and subliminal hijinks. Maybe it's because the "storytelling" conceit dresses up awkward truths about what it means to work as...
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Adfreak
October 05, 2017
Today's highs and lows of creativity
Narrative doesn't describe the structure of a good ad. So what does?
By Mac Schwerin
In advertising, everybody wants to be a storyteller. Maybe that's because the word evokes a familiar mystique--a nostalgia for the time when ads were so novel and slick that people accused them of hidden agendas and subliminal hijinks. Maybe it's because the "storytelling" conceit dresses up awkward truths about what it means to work as...
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R&R's Arnie DiGeorge on the agency's emotional new ads
By Tim Nudd
Promoted Content by Adjust
Our Q&A with director Sune Svanborg Sørensen
By Tim Nudd
Getting physical for a good cause
By David Gianatasio
Where else would you stick it?
By Angela Natividad
Fun facts about periods: They hurt. Your literally feel as if your sex organs are being juiced from the inside. They are messy. Every woman who's ever had a period has stained a bedsheet. If she's lucky, she's only stained bedsheets, and only bedsheets that belong to her. Over the course of a lifetime, it's...
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