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| How females dominate the creative community in Sacramento By Sami Main For those working at ad agencies in sprawling metropolitan cities across the country, the narrative generally tends to be that men, more specifically white men, dominate the top rankings within creative shops. Women hold only 11 percent of all creative director positions in the business, according to The 3 Percent Conference. But take a trip... Read more » |
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| Look for the cameos in slapstick WWDC video By Angela Natividad |
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| Promoted Content by 4INFO | | Driving customer relationships at scale |
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| Hakuhodo turns awards season upside down By Tim Nudd |
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| Lilly Pulitzer's simple shift finds favor beyond country clubbers By Robert Klara |
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| And how the internal and external perceptions of the agency differ By Kristina Monllos Adweek: What are you doing to encourage diversity and gender equality at JWT's New York office? Lynn Power: We talk a lot about diversity as a business driver--also because our world today, sadly, is more divided than ever and it's important to recognize that it's not just about what we think about in New York... Read more » |
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| 83% want to own their own business, while 55% work on a 'side hustle' By Emma Bazilian Whether job hunting on social media, balancing career and home life or working on their side hustles, millennial women are bringing a new and unique ethos to the workplace. "Women can put family and company culture first but still manage to save more, and do more, with the money they are given," explained Jaclyn Johnson,... Read more » |
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| Obsessee is locked in on the app generation By Sami Main It's the Gen Z girl's world, and Obsessee is just living in it. Launched a little over a year ago, Obsessee is a lifestyle publisher that focuses on fashion, beauty, culture and social justice. But unlike most of its competitors, it doesn't have a website; instead, you can only find Obsessee on social media platforms--10... Read more » |
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| Featured Jobs | | News website New York City, New York | | TravelHost Take control of your finances and your schedule | | The Optical Society Washington, DC | | Lebhar-Friedman Inc. New York City, New York (US) | | Miami Dade College Miami, Florida (US) | | |
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| R2C Group helps build brands like Leesa, Peloton Cycle and Texture By Kristina Monllos In 2004, Portland, Ore.-based husband and wife Tim O'Leary, founder and CEO of creative shop Respond2, and Michelle Cardinal, founder and CEO of media agency Cmedia, decided to formally tie the knot between their businesses, too. The merger resulted in the creation of R2C Group, an independent agency that specializes in direct response TV marketing... Read more » |
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| Shop will lead an integrated summer campaign By Erik Oster Popular family history and consumer genomics tool Ancestry.com has selected Droga5 New York as its lead creative agency after a review, as the brand seeks to stay ahead of competitors such as 23andMe, whose advertising is handled by Arnold New York. Droga5 will also be tasked with leading an integrated agency team on an integrated... Read more » |
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| Minneapolis shop opens its second U.S. office By Patrick Coffee Minneapolis creative agency Periscope--one of the five largest independent networks in the U.S.--made its first acquisition, buying Chicago-based analytics and strategy firm Anthem Marketing Solutions. Details of the deal were not disclosed. Moving forward, the headquarters of the latter business will become Periscope's fifth office and second in the United States (it has additional operations... Read more » |
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