The retail world was upended this past spring. As a result, retailers had to think quickly and adapt to a totally transformed e-commerce climate. One of those retailers? Amazon. 

Join us for the Amazon Advertising Strategies Virtual Forum, a series of online presentations, interactive workshops and talks taking place over three mornings that’ll help you survive the new reality. From July 20 - 22, we’ll hear from retailers and agency partners alike as they walk us through how their Amazon strategies have shifted. You’ll come away with actionable insights and practical tips that’ll help you grow your business through:

• Editorial sessions going deep on key areas like product pages, advertising against competitors, Amazon Marketing Services, luxury product positioning and much more
• Interactive formats, including town halls and working groups, allowing you to connect with peers and learn how they’re navigating a new reality
• A survival guide packed with key takeaways from the week, access to full presentations and much more

Learn more below and reserve your spot by June 22 to receive our best rate on passes.

5 things you’ll learn

1. How to Generate DTC Site Traffic from Amazon: Learn how this brand founder is marrying traditional DTC practices with the retail giant. 
    
2. Advertising Against Competitors: Learn how companies are staying on the front page of search, working against copycats and leveraging advertising capabilities.
    
3. Myth-Busting Amazon: In this session, hear a retail exec bust the biggest myths about Amazon’s marketing and advertising tools and teach how to use them to their full potential.
    
4. Luxury on Amazon: In this session, hear from an exec at a luxury brand as they take us through how to best position luxury products on Amazon and how their team has mastered Amazon's advertising tools.
    
5. How to Win as a Brand on Amazon: Whether protecting branded traffic or capturing competitor searches, this session will provide insights into how to boost your brand’s success in the brand-agnostic space.

Preview: The state of the industry

Get a taste of our last Amazon Strategies Virtual Forum with this presentation hosted by Digiday's managing director of editorial products, Shareen Pathak.

What you get with a pass

• Access to all live presentations and interactive town halls and working group discussions
• Access to on-demand video and slides from any sessions you may have missed
• An Amazon Survival Guide packed with key takeaways from the week, practical tips, on-demand sessions, full presentations and much more