This year, chatter concerning mergers and acquisitions is all about whether 2025 will spark a deal frenzy across advertising and ad tech. Additional coverage: ICYMI our most popular stories from winter break: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Dealmakers — strategic and private equity alike — are getting clearer on the unknowns, and for the latter, there’s dry powder waiting to be deployed. | | |
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howdy! | | | | | Search has essentially evolved from a channel to a behavior, thanks to consumer adaptations as well as advances in AI and algorithmic application of content across the social sphere. | | |
| Advertisement |  | | |
| | | | | While traditional viewing audiences fragment and decline, TV advertising prices remain strong. | | |
howdy! | | | | | Waseem Al Sheikh, Writer’s co-founder and chief technology officer, talks about how to help LLMs think more like humans — and make fewer mistakes. | | |
| | | | | Consumers often view news platforms as more trustworthy than social media and other digital spaces, so when advertisers associate their messaging with such outlets, it positively influences brand perception. | | |
howdy! | | | | | Another year, another remarkable give and take for the advertising industry. | | |
| Advertisement |  | | |
| | | | | Traditional metrics like engagement or time spent on the ad leave advertisers guessing about the efficacy of their ads, particularly on CTV or retail media. | | |
howdy! | | | | | A look at the arguments for and against the investment thesis behind Madison Avenue’s biggest-ever project. | | |
howdy! | | | | | Marketers are regularly asking questions about how creative agencies are using gen AI and how they can integrate it into the creative process for their brands. | | |
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