| | | | | First Things First | | July 30, 2020 | By Jess Zafarris |
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| "Facebook and Google should absolutely be broken up." | |
| | Professor Scott Galloway delivered a must-see presentation during our virtual summit NexTech yesterday, deconstructing the economy in incredible fashion, while also explaining in great detail the problems with what he calls "The Four Horsemen"—Amazon, Apple, Facebook, and Google. The presentation, which you can watch here, was packed with data and insights. Here are three of the many takeaways: "Advertising sucks, we all realize it." In the media industry, those that survive will be the ones not relying on shrinking ad budgets, but bolstering subscription models."Amazon is going to be the biggest healthcare company in the world." Galloway predicted that Amazon will move into the healthcare space next to fuel its continued growth, and as a result, telemedicine will take off."Hybrid educational experience is bullshit." Galloway said that education is going online, and the Big Four will be there to reap the benefits.The outlook: Galloway offered some hopeful advice in addition to his dour predictions. Today’s NexTech lineup (all times E.T.): 1:05 pm: Mark Penn, chairman and CEO at MDC Partners1:30 pm: Kevin Kiley, vp at OneTrust1:55 pm: Amy Spitalnick, executive director at Integrity First for America2:20 pm: Jessica Lee, co-chair, privacy, security and data innovations at Loeb&Loeb2:45 pm: Stu Ingis, partner at Venable LLP3:10: Jordan Abbott, chief data ethics officer at Acxiom and Sheila Colclasure, global chief digital responsibility and public policy officer and Kinesso | IPG3:35: Chris D'Angelo, chief deputy attorney general for economic justice for the Office of the New York State Attorney GeneralRegister for NexTech here. | | | |
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| How the Seattle Kraken Became the NHL's Best-Selling Expansion Team Overnight | |
Within 24 hours of the NHL's Seattle Kraken dropping its name and branding, the team had sold 50% more merch than the league's previous expansion team, the Vegas Golden Knights in 2017. The smashing popularity of the franchise was the result of an extensive push to maximize its audience appeal: The team, Adidas and creative agency Perch Partners reviewed 1,200 names and about 100 logo designs with help from naming experts, historians, brand agencies, artists and even fans in in-person forums. Secrets of the logo: It includes several exciting and clever Easter eggs that reference Seattle and maritime history. Also in the branding and design world: Learn how Harpoon Brewery, which pioneered Boston's still-flourishing IPA scene in 1993, crafted a new look that more effectively tells its story.Get full access to our in-depth analyses on rebrands, refreshes and brand launches with an Adweek Pro Subscription. | |
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| | Adweek Promos and Events | Focus in on Privacy and Regulation at NexTech | |
| | Privacy, and data regulation, has arguably become the most critical piece of modern marketing practice. How can organizations effectively navigate an increasingly complex regulatory landscape? Register for free and join over 3,500 industry attendees to find out at 1pm ET to find out. | |
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