Other things to know about - Time is running out to attend the Digiday Publishing Summit Europe in Barcelona, October 28-30. Connect with media leaders from Microsoft, BBC and many more to discuss the most pressing topics in digital media. Don't wait — secure your seat now.
- When publishers fail to activate data properly, they leave money on the table and hand it to competitors. Sponsored by Piano.
- By combining first-party retailer data and CTV, advertisers can target better, improve personalization and accurately measure attribution. Sponsored by TripleLift
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| | | | | After bonanza years fueled by the COVID-19 lockdown, ad industry excitement around gaming has subsided somewhat in 2024. | | |
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howdy! | | | | | Self-taught special effects YouTube artist Brandon B discusses AI, his production company and why he’s all in on YouTube. | | |
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| | | | | Publishers are showcasing the value of their inventory and audiences via standardized clean room approaches that appeal to all advertisers. | | |
howdy! | | | | | Walmart debuted its own set of retail-specific AI models to help power the company’s “Adaptive Retail” era of personalized shopping and customer service. | | |
| | | | | When brands understand the appropriate level of control and interoperability, and the details of setting up a successful identity spine, they can overcome common roadblocks to deliver valuable solutions. | | |
howdy! | | | | | Major advertising platforms are pushing marketers to use generative AI to make holiday ads. But agencies and brands are still cautious about integrating such technology into their playbook. | | |
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| | | | | For enterprise and mid-market companies, proving ROI is essential. This benchmark report provides industry-specific insights crucial to maximizing returns. | | |
howdy! | | | | | Retail media networks are expanding their offerings to off-site channels, like search or social, but with these expansions, some media buyers and executives say it’s more difficult to get a sense of the actual return on investment. | | |
howdy! | | | | | This week’s Media Briefing recaps what publishers had to say about AI platforms during the Digiday Publishing Summit’s closed-door town hall sessions. | | |
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