Brands see sportspeople as a means of reaching engaged, focused fan communities — particularly amid rising interest in women’s sports, college sports and an expanding name, image and likeness industry. Read today's Advertising Week Briefing. Additional coverage: Other things to know about - Enter the Digiday Streaming and Video Awards for the opportunity to join the ranks of past winners, including Vice, NBCU Digital Lab and more. Submit by Friday, November 15 to secure the best rate.
- Marketers are preparing for sales surges, adopting multiple identifiers and focusing on a balanced approach for powerful data-driven advertising throughout the holidays. Sponsored by Experian.
- Automaker Lexus worked with Amazon Ads to increase awareness of its electric vehicle offerings in a campaign centered on connected home devices. Sponsored by Amazon Ads.
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| Top Stories |  | | Ivy Liu |
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| | | | | Brands see sportspeople as a means of reaching engaged, focused fan communities – particularly amid rising interest in women’s sports, college sports and an expanding name, image and likeness (NIL) industry. | | |
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howdy! | | | | | Digiday+ Research’s full Media Agency Report examines the current and future state of media agencies, and delves into the impact of retail media. In the meantime, we’ve collected some of the biggest takeaways from the report. | | |
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| | | | | Marketers’ fixation on driving an uptick in sales and revenue is stronger than ever this year, and to do so, teams are leaning even further into performance marketing. | | |
howdy! | | | | | Marketers certainly need to be aware of how their potential customers feel about their data being shared. It doesn’t fall along generational lines as simply as conventional wisdom once thought. | | |
| | | | | Publishers including El Mundo and iNews are experiencing subscription and revenue growth through data activation strategies. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at how advertisers’ struggles to manage ad frequency is affecting people’s purchase decisions. | | |
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| | | | | The integration of retail media's data-driven insights with CTV's immersive ad experience is creating a powerful advertising opportunity. | | |
howdy! | | | | | Independent agencies are taking an offensive approach in order to identify new work streams with clients and become more proactive in pitching. | | |
howdy! | | | | | Elements of the Roblox–WPP partnership will include the joint development of a certification program intended to help marketers become Roblox experts, as well as the formation of an “advisory council” to help develop measurement standards for Roblox’s three-dimensional in-game advertising inventory. | | |
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