Publishing execs from The Sun to Betches Media touted their ability to grow and engage audiences to marketers at Advertising Week, focusing on their strategies to reach niche audiences. Read today's Advertising Week Briefing. Additional coverage: - As Meta and TikTok test ad-free tiers overseas, U.S.-based advertisers talk about what it means for budgets stateside.
- In new print and OOH ads, crypto exchange platform Kraken describes crypto as “borderless, bankless, boringless.”
- Publishers were pleased with the revenue earned from yet another Amazon shopping event. More in this Digiday+ Media Briefing.
- In the first rollout of its CASA standards applicable to CTV, OMG can deliver program-level reporting at scale, and will make that available to all OMG clients.
- In this first episode of season two of "The Return," a special podcast covering the return to work through the lens of Gen Z, we uncover Gen Z’s origin story and how it’s an age group that was raised to be resilient from the get-go.
- MLB has collaborated with influencers for various opening day events held in different cities and plans to bring this strategy to the 2023 World Series.
- Check out a new package from our sister site, WorkLife, covering how Gen Z is reshaping the workforce.
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| | | | | Publishing execs from The Sun to Betches Media touted their ability to grow and engage audiences to marketers at Advertising Week, focusing on their strategies to tap into niche audiences. | | |
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howdy! | | | | | As Meta and TikTok test ad-free tiers overseas, U.S.-based advertisers talk about what it means for budgets stateside. | | |
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| | | | | Advertisers are realizing that to achieve cohesive insights, they need to be upfront with their RMN partners about what’s crucial for their campaign decisions. | | |
howdy! | | | | | In new print and OOH ads, Kraken describes crypto as “borderless, bankless, boringless.” | | |
| | | | | As large organizations face extra data security and privacy scrutiny, conducting internal audits can ensure the company is adhering to strict standards. | | |
howdy! | | | | | Publishers were pleased with the revenue earned from yet another Amazon shopping event. | | |
| Advertisement |  | | |
| | | | | As the advertising industry leans further into its privacy-centric future, contextual targeting is undergoing a renaissance. | | |
howdy! | | | | | In the first rollout of its CASA standards applicable to CTV, OMG can deliver program-level reporting at scale, and will make that available to all OMG clients. | | |
howdy! | | | | | In this edition of the weekly Digiday+ Research Briefing, we examine how agencies, fresh off of Advertising Week, see a future shaped by AI, how publishers’ use of X is falling off and how education is becoming key to retail media’s growth, as seen in recent data from Digiday+ Research. | | |
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