Plus: Twitter’s doing Twitter things.

TODAY’S HEADLINES – 01.12.2023  
 
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PR INDUSTRY

‘Have you tried listening?’

A reminder that sometimes, we need to step away from the dashboards and talk.


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COMPANY CULTURE

Some of the most innovative workplace tech unveiled at CES2023

Here are the announcements that stood out — including the dystopian ones.


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3 new social media features you need to know about this week

Including updates from TikTok, Twitter and YouTube.


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CASE STUDIES

Why Equinox’s January campaign succeeded in its calculated controversy

When your brand stands for something, that means it can’t stand for everything.



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CRISIS COMMUNICATIONS

How real-time data helped McDonald’s, Ford respond to high-stakes situations

Data from NewsWhip helped McDonald’s decide to act and Ford to help in a time of crisis.


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WRITER’S PASSPORT

Tips on writing and editing from Jerry Seinfeld

The comedian’s coffee-table book about his streaming series is a surprising source of useful advice.


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