A recent survey by WealthManagement.com, asked advisors about the importance of social media in their overall digital marketing strategy. Advisors put social media campaigns near the top of their list of most important tools in their digital marketing toolbox.

Key Findings:

• Social media is a common — and important — marketing tool.
• Referral programs are the most effective method of prospecting.
• Social media supports referral programs and other marketing methods.
• Firms turn to third-party support for social media campaigns.
• Advisors see big benefits from social media marketing.