Rate Your Competitive Advantage in this Survey Dear John, Lawyers, accountants and consultants come to me looking for ways to grow their firms while enabling a better lifestyle. This means increasing revenue while simultaneously lowering labor intensity. Most professionals (especially lawyers) miss the second part. Delivering work product should not be your primary focus. Providing guidance – advice – is where your true value resides. Take this quick assessment: On a scale of 1-5, rate your agreement with the following statements with 5 being COMPLETELY AGREE and 1 being TOTALLY DISAGREE. My clients NEVER rely on my guidance to make big decisions: 1 2 3 4 5 Clients NEVER ask me to review deals for help with business and negotiation strategy. They only want legal advice: 1 2 3 4 5 Clients NEVER ask me to take off a .1 or .2 on their bills: 1 2 3 4 5 I OCCASIONALLY hold back on resolving a matter because I have not billed enough: 1 2 3 4 5 I NEVER do extra work because I want to increase the bill to my client: 1 2 3 4 5 I feel guilty sending some of my clients a bill for some of the work I’ve done: 1 2 3 4 5 There is no other way to bill a client other than by the hour: 1 2 3 4 5 People say I give them great advice in areas BESIDES the practice of law: 1 2 3 4 5 I’d rather create a document and/or make an argument to a court than sit with a client and give him advice: 1 2 3 4 5 Good ideas are useless without a well written contract: 1 2 3 4 5 While this is not a scientific assessment, the higher your score the more you should think about how you are practicing law. Why? Because any lawyer can draft a document, bill the client by the hour, and move on to deliver the next work product. What really differentiates you is the experience you have, the talent you possess in applying the law to help your client and the guidance you provide the client based upon those two qualities. That’s your competitive advantage. One piece of advice from you and your client could MAKE or LOSE millions. If you don’t have that kind of relationship with your clients, or if you’d like to reorganize your practice so it focuses on that type of work, we need to talk. This is my mission. I help lawyers increase their income and lower their labor intensity. Call me today to discuss this: 888.444.5150 The call is free. I will help you see how you can get back to enjoying your profession while you make a great living and live a great life. Warm Regards, Dave Lorenzo P.S. If you’d like to discover more ways to grow – both your business and your personal life – join my Inner Circle Business Development and Referral Community. We meet three times each week and we support and each other with guidance and referrals. Find more information here: http://JoinDaveLorenzo.com |