Pitching. Planning. Procurement. And, of course, RFPs. As 2018 comes to a close, we can definitively say that anyone who thought 2016 would mark the end of the competitive frenzy dubbed "Mediapalooza" was mistaken. This year opened with a wave of reviews that never really slowed down, with billions of dollars in big-name media accounts...
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November 13, 2018
Advertising & Agency Daily
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