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Adweek Puts a Spotlight on Chicago, the Brand Hub That’s Become a Capital of Culture From rising stars and destination dining to the Cubs and craft beer By David Griner The best dinner of your life. Your next job. The next great startup. All could easily be waiting for you in Chicago. To those in Chicago, all this is obvious fact. But there's always been a sort of veil around the city that keeps the rest of the world from appreciating or even understanding the... Read more » |
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These 3 Iconic Food Chains Are Staying True to Their Chicago Roots as They Grow Nationally Portillo's, Giordano's and Gino's East use some savvy marketing By Christine Birkner Hot dogs, deep-dish pizza and Italian beef sandwiches are the quintessential culinary hallmarks of Chicago, and for decades, three major brands have been delighting tourists and locals alike with their versions of the classics, all while expanding their restaurants across the country. Gino's East, Giordano's and Portillo's have successfully taken their cheesy, meaty concoctions into... Read more » |
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Q&A: Kraft Heinz’s Marketing Chief on Food Innovation, Downtown Chicago and Working With Oprah Nina Barton shares her recipe for success By Christine Birkner Kraft Heinz, dually headquartered in Chicago and Pittsburgh, is also home to iconic food brands like Oscar Mayer, Jell-O and Maxwell House in addition to its famous ketchup and mac and cheese. These days, the brand behemoth is adapting to consumers' changing tastes by removing artificial ingredients from its products while keeping its classic tastes... Read more » |
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Here’s Why Former Kargo Sales Exec Was Awarded $40 Million in Sexual Discrimination, Wrongful Termination Case Breaking down the numbers By Kristina Monllos Alexis Berger, the former svp of sales for the Midwest and West Coast offices of mobile advertising company Kargo, was awarded $40 million in a third-party arbitration ruling that Adweek obtained last week. While a federal court will still need to issue a decision on the case, how the arbiter, Judge Billie Colombaro, came up... Read more » |
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Ice-T Gets Ever Cooler in Sonic Campaign That Includes a Face-Melting Live Stunt He's back from dabbling in lemonade By David Gianatasio After 6,000 years of human civilization, it's come to this: A finely detailed, life-sized ice sculpture of rapper/actor Ice-T will slowly melt, drip-drip-drip, during a live internet event. When its microphone falls the to floor, it will make winners of some lucky Sonic Drive-In fans. Goodby Silverstein & Partners came up with the chill stunt,... Read more » |
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These Companies Are Helping Put Chicago on the Cutting Edge of Emerging Tech Innovating in AI, VR, IoT and voice recognition By Marty Swant The Great Chicago Fire of 1871 threatened the future of the entire city. However, out of the ashes came spark after spark of innovation, as engineers, architects and entrepreneurs worked together to rebuild what had burned down. Now, the disaster has become the namesake for one of the largest tech incubators in the U.S., one... Read more » |
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RPA Is Asking Facebook Users to Share Memories to Help Kids With Cancer Raising money and awareness for research By Katie Richards A constant flow of life achievements and happy moments from your Facebook friends can be exhausting, but RPA is encouraging people to do just that--share life moments on Facebook, from wedding pictures to graduation photos, all in the name of helping kids fight cancer. The work for organization End Kids' Cancer aims to spread a... Read more » |
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